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Pura Vida

In the summer of 2010, two best friends from southern California traveled to Costa Rica. While there, they came across two artisans, Jorge and Joaquin, whose colorful string bracelets captured the simple beauty of Costa Rica. Sadly, Jorge and Joaquin were struggling to survive on their artisan wages. Desperate to find some way to help, the Pura Vida brand was born. Each piece celebrated the simple things or "Pura Vida". Pura Vida translates to "pure life", and represents a lifestyle that's about enjoying life's little pleasures, slowing things down, and living life to the fullest. The Pura Vida brand now supports over 800 different artisans across the world.

136 Products
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Showing 73 - 96 of 136
PURA VIDA Original Bracelet in Moonlit Seas
PURA VIDA
Original Bracelet in Moonlit Seas
It’s the bracelet that started it all. Each one is handmade, waterproof and tota...
$7.00 $7.00
 
PURA VIDA Wave Stud Earrings in Rose Gold
PURA VIDA
Wave Stud Earrings in Rose Gold
Wanna up your surf style? The Pura Vida Wave Stud Earrings make a splash with an...
$14.00 $14.00
 
PURA VIDA Gold Sun Ray Charm Bracelet in Black
PURA VIDA
Gold Sun Ray Charm Bracelet in Black
Add some sunshine to your arm candy with the Sun Ray Charm Bracelet. This piece ...
$16.00 $16.00
 
PURA VIDA Silver Sun Ray Charm Bracelet in Sky Blue
PURA VIDA
Silver Sun Ray Charm Bracelet in Sky Blue
Add some sunshine to your arm candy with the Sun Ray Charm Bracelet. This piece ...
$16.00 $16.00
 
PURA VIDA Original Bracelet in Mulberry
PURA VIDA
Original Bracelet in Mulberry
It’s the bracelet that started it all. Each one is handmade, waterproof and tota...
$7.00 $7.00
 
PURA VIDA Original Bracelet in Deep Dive
PURA VIDA
Original Bracelet in Deep Dive
It’s the bracelet that started it all. Each one is handmade, waterproof and tota...
$7.00 $7.00
 
PURA VIDA Original Bracelet in Cowabunga
PURA VIDA
Original Bracelet in Cowabunga
It’s the bracelet that started it all. Each one is handmade, waterproof and tota...
$7.00 $7.00
 
PURA VIDA Black & White Checkerboard Ring
PURA VIDA
Black & White Checkerboard Ring
$16.00 $16.00
 
PURA VIDA Pastel Vintage Heart Ring
PURA VIDA
Pastel Vintage Heart Ring
$16.00 $16.00
 
PURA VIDA Solstice Yellow Enamel Flower Charm Bracelet in Pink
PURA VIDA
Solstice Yellow Enamel Flower Charm Bracelet in Pink
Greet summer in style with our Solstice Enamel Flower Charm Bracelet. This bitty...
$14.00 $14.00
 
PURA VIDA Solstice Pink  Enamel Flower Charm Bracelet in Seafoam
PURA VIDA
Solstice Pink Enamel Flower Charm Bracelet in Seafoam
Greet summer in style with our Solstice Enamel Flower Charm Bracelet. This bitty...
$14.00 $14.00
 
PURA VIDA Yin Yang Ring
PURA VIDA
Yin Yang Ring
If you're feeling like you need some extra balance in your life, infuse your ens...
$14.00 $14.00
 
PURA VIDA Wave Band Ring in Rose Gold
PURA VIDA
Wave Band Ring in Rose Gold
The next addition to our best-selling Wave collection? The new Wave Ring! This g...
$14.00 $14.00
 
PURA VIDA Iridescent Shell Ring in Silver
PURA VIDA
Iridescent Shell Ring in Silver
Add a dash of Pura Vida style to your jewelry box with this stackable silver rin...
$14.00 $14.00
 
PURA VIDA Puka Shell Choker Necklace
PURA VIDA
Puka Shell Choker Necklace
Nothing says classic coastal style like our Puka Shell Choker. With a strand of ...
$28.00 $28.00
 
PURA VIDA Mother Of Pearl Chip Hoop  Earrings
PURA VIDA
Mother Of Pearl Chip Hoop Earrings
Shimmer like the star you are in our Mother of Pearl Chip Hoop Earrings. This si...
$20.00 $20.00
 
PURA VIDA Delicate Shell Stud Earrings
PURA VIDA
Delicate Shell Stud Earrings
You don’t have to search the seashore to find our Delicate Shell Stud Earrings. ...
$16.00 $16.00
 
PURA VIDA Sold Original Anklet in White
PURA VIDA
Sold Original Anklet in White
Sandy feet look so much cuter when you’re wearing one of our Original Anklets. D...
$8.00 $8.00
 
PURA VIDA Original Anklet in Glow With The Flow
PURA VIDA
Original Anklet in Glow With The Flow
Sandy feet look so much cuter when you’re wearing one of our Original Anklets. D...
$8.00 $8.00
 
PURA VIDA Rainforest Charity Original Bracelet
PURA VIDA
Rainforest Charity Original Bracelet
Get lost in the jungle with our Rainforest Charity Original. For each Save the R...
$7.00 $7.00
 
PURA VIDA Pride Charity Original Bracelet
PURA VIDA
Pride Charity Original Bracelet
Wear this classic Original Bracelet with pride knowing it’s not only handmade an...
$7.00 $7.00
 
PURA VIDA Ocean Conservation Charity Original Bracelet
PURA VIDA
Ocean Conservation Charity Original Bracelet
Dive deep into seaside style with our Ocean Conservation Bracelet. For each brac...
$7.00 $7.00
 
Showing 73 - 96 of 136
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