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Pura Vida

In the summer of 2010, two best friends from southern California traveled to Costa Rica. While there, they came across two artisans, Jorge and Joaquin, whose colorful string bracelets captured the simple beauty of Costa Rica. Sadly, Jorge and Joaquin were struggling to survive on their artisan wages. Desperate to find some way to help, the Pura Vida brand was born. Each piece celebrated the simple things or "Pura Vida". Pura Vida translates to "pure life", and represents a lifestyle that's about enjoying life's little pleasures, slowing things down, and living life to the fullest. The Pura Vida brand now supports over 800 different artisans across the world.

121 Products
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PURA VIDA Tie Dye Wave Ring in Silver
PURA VIDA
Tie Dye Wave Ring in Silver
Make waves this summer with our Tie Dye Wave Ring. Available in a silver finish ...
$16.00 $16.00
 
PURA VIDA Tie Dye Enamel Wave Band Ring in Gold
PURA VIDA
Tie Dye Enamel Wave Band Ring in Gold
A Pura Vida classic, reimagined. The Tie Dye Wave Ring brings a colorful new twi...
$16.00 $16.00
 
PURA VIDA Pastel Stripe Fidget Ring in Gold
PURA VIDA
Pastel Stripe Fidget Ring in Gold
Need a quick way to focus your attention and keep cool in the face of stress? Sl...
$24.00 $24.00
 
PURA VIDA Mixed Seed Bead Stretch Ring (Set of 3) in Sunset Beach
PURA VIDA
Mixed Seed Bead Stretch Ring (Set of 3) in Sunset Beach
When it comes to our Bead Stretch Ring 3 Pack, three is definitely better than o...
$16.00 $16.00
 
PURA VIDA Mixed Seed Bead Stretch Ring (Set of 3) in Seafoam Dream
PURA VIDA
Mixed Seed Bead Stretch Ring (Set of 3) in Seafoam Dream
When it comes to our Bead Stretch Ring 3 Pack, three is definitely better than o...
$16.00 $16.00
 
PURA VIDA Happy Face Ball Stretch Ring in Gold
PURA VIDA
Happy Face Ball Stretch Ring in Gold
This happy go lucky ring will turn any frown upside down! Introducing Pura Vida'...
$8.00 $8.00
 
PURA VIDA Heart Ball Bead Stretch Ring in Gold
PURA VIDA
Heart Ball Bead Stretch Ring in Gold
Always follow your heart! Introducing Pura Vida's new Heart Ball BeadStretch Rin...
$8.00 $8.00
 
PURA VIDA Ombre Rainbow Bead Stretch Ring
PURA VIDA
Ombre Rainbow Bead Stretch Ring
Wrap the colors of summer around your finger with the Ombre Rainbow Bead Stretch...
$8.00 $8.00
 
PURA VIDA Thank You Bracelet Card
PURA VIDA
Thank You Bracelet Card
Say thanks in style with our Thank You Card + Bracelet combo featuring the brace...
$8.00 $8.00
 
PURA VIDA Original Bracelet in Pinky Promise
PURA VIDA
Original Bracelet in Pinky Promise
It’s the bracelet that started it all. Each one is handmade, waterproof and tota...
$7.00 $7.00
 
PURA VIDA Original Bracelet in Sunset Chaser
PURA VIDA
Original Bracelet in Sunset Chaser
It’s the bracelet that started it all. Each one is handmade, waterproof and tota...
$7.00 $7.00
 
PURA VIDA Original Bracelet in Blushing Lemonade
PURA VIDA
Original Bracelet in Blushing Lemonade
It’s the bracelet that started it all. Each one is handmade, waterproof and tota...
$7.00 $7.00
 
PURA VIDA Original Bracelet in Breakwater
PURA VIDA
Original Bracelet in Breakwater
It’s the bracelet that started it all. Each one is handmade, waterproof and tota...
$7.00 $7.00
 
PURA VIDA Wave Ring in Gold
PURA VIDA
Wave Ring in Gold
Ride the waves all summer long with our best-selling simple, yet dainty, "Wave R...
$16.00 $16.00
 
PURA VIDA Statement Heart Ring in Gold
PURA VIDA
Statement Heart Ring in Gold
It was love at first sight with this oversized Heart Ring! This heart silhouette...
$16.00 $16.00
 
PURA VIDA Original Bracelet in Stay Cool
PURA VIDA
Original Bracelet in Stay Cool
It’s the bracelet that started it all. Each one is handmade, waterproof and tota...
$7.00 $7.00
 
PURA VIDA Original Bracelet in Low Tide
PURA VIDA
Original Bracelet in Low Tide
It’s the bracelet that started it all. Each one is handmade, waterproof and tota...
$7.00 $7.00
 
PURA VIDA Original Bracelet in Golden West
PURA VIDA
Original Bracelet in Golden West
It’s the bracelet that started it all. Each one is handmade, waterproof and tota...
$7.00 $7.00
 
PURA VIDA Original Bracelet in Cross My Heart
PURA VIDA
Original Bracelet in Cross My Heart
It’s the bracelet that started it all. Each one is handmade, waterproof and tota...
$7.00 $7.00
 
PURA VIDA Stone Heart Band Ring in Gold
PURA VIDA
Stone Heart Band Ring in Gold
Show your ring stack a little love with the Stone Heart Ring Band. The continuou...
$16.00 $16.00
 
PURA VIDA Original Bracelet in Yours To Keep
PURA VIDA
Original Bracelet in Yours To Keep
It’s the bracelet that started it all. Each one is handmade, waterproof and tota...
$7.00 $7.00
 
PURA VIDA Original Bracelet in 8 Nights
PURA VIDA
Original Bracelet in 8 Nights
It’s the bracelet that started it all. Each one is handmade, waterproof and tota...
$7.00 $7.00
 
PURA VIDA Sunlight Ring in Gold
PURA VIDA
Sunlight Ring in Gold
Curvature that naturally sets against your finger in the way a dusk sun sets aga...
$20.00 $20.00
 
PURA VIDA Pacifica Stud Earrings in Silver
PURA VIDA
Pacifica Stud Earrings in Silver
Dazzling dimension crafted into the symbolic silhouette of a new dawn.
$18.00 $18.00
 
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