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Pura Vida

In the summer of 2010, two best friends from southern California traveled to Costa Rica. While there, they came across two artisans, Jorge and Joaquin, whose colorful string bracelets captured the simple beauty of Costa Rica. Sadly, Jorge and Joaquin were struggling to survive on their artisan wages. Desperate to find some way to help, the Pura Vida brand was born. Each piece celebrated the simple things or "Pura Vida". Pura Vida translates to "pure life", and represents a lifestyle that's about enjoying life's little pleasures, slowing things down, and living life to the fullest. The Pura Vida brand now supports over 800 different artisans across the world.

129 Products
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PURA VIDA Original Bracelet in Stay Cool
PURA VIDA
Original Bracelet in Stay Cool
It’s the bracelet that started it all. Each one is handmade, waterproof and tota...
$7.00 $7.00
 
PURA VIDA Original Bracelet in Daybreak
PURA VIDA
Original Bracelet in Daybreak
It’s the bracelet that started it all. Each one is handmade, waterproof and tota...
$7.00 $7.00
 
PURA VIDA Original Bracelet in Low Tide
PURA VIDA
Original Bracelet in Low Tide
It’s the bracelet that started it all. Each one is handmade, waterproof and tota...
$7.00 $7.00
 
PURA VIDA Original Bracelet in Golden West
PURA VIDA
Original Bracelet in Golden West
It’s the bracelet that started it all. Each one is handmade, waterproof and tota...
$7.00 $7.00
 
PURA VIDA Original Bracelet in Cross My Heart
PURA VIDA
Original Bracelet in Cross My Heart
It’s the bracelet that started it all. Each one is handmade, waterproof and tota...
$7.00 $7.00
 
PURA VIDA Original Bracelet in Yours To Keep
PURA VIDA
Original Bracelet in Yours To Keep
It’s the bracelet that started it all. Each one is handmade, waterproof and tota...
$7.00 $7.00
 
PURA VIDA Original Bracelet in 8 Nights
PURA VIDA
Original Bracelet in 8 Nights
It’s the bracelet that started it all. Each one is handmade, waterproof and tota...
$7.00 $7.00
 
PURA VIDA Pacifica Stud Earrings in Silver
PURA VIDA
Pacifica Stud Earrings in Silver
Dazzling dimension crafted into the symbolic silhouette of a new dawn.
$18.00 $18.00
 
PURA VIDA Pacifica Stud Earrings in Gold
PURA VIDA
Pacifica Stud Earrings in Gold
Dazzling dimension crafted into the symbolic silhouette of a new dawn.
$18.00 $18.00
 
PURA VIDA Smokey Quartz Beaded Choker
PURA VIDA
Smokey Quartz Beaded Choker
Dusk-inspired neutrals contradicted with gentle pops of gold like beams of sunli...
$30.00 $30.00
 
PURA VIDA Jade Beaded Choker Necklace
PURA VIDA
Jade Beaded Choker Necklace
Classic, gold-plated charm silhouettes intertwine with unique, gentle jade stone...
$30.00 $30.00
 
PURA VIDA Diamond Cut Hoop Earrings in Silver
PURA VIDA
Diamond Cut Hoop Earrings in Silver
Understated elegance designed for every day. The expected hoop shape combined wi...
$18.00 $18.00
 
PURA VIDA Diamond Cut Hoop Earrings in Gold
PURA VIDA
Diamond Cut Hoop Earrings in Gold
Understated elegance designed for every day. The expected hoop shape combined wi...
$18.00 $18.00
 
PURA VIDA 3 Stone Stud Earrings in Gold
PURA VIDA
3 Stone Stud Earrings in Gold
A beautiful, centerpiece-worthy cascade of emerald, citrine, and kyanite gemston...
$18.00 $18.00
 
PURA VIDA Smokey Quartz Beaded String Bracelet
PURA VIDA
Smokey Quartz Beaded String Bracelet
An unconventional approach to neutral nautical with elements like braided string...
$24.00 $24.00
 
PURA VIDA Black & White Disc Stretch Bracelet
PURA VIDA
Black & White Disc Stretch Bracelet
Casual versatility that doesn’t sacrifice style. This flexible troupe of heishi ...
$16.00 $16.00
 
PURA VIDA Multi Mini Braided Bracelet in Mystics
PURA VIDA
Multi Mini Braided Bracelet in Mystics
The Pura Vida Mini Braided Bracelets are a delicate take on a classic style. Eac...
$10.00 $10.00
 
PURA VIDA Original Bracelet in Supernatural
PURA VIDA
Original Bracelet in Supernatural
It’s the bracelet that started it all. Each one is handmade, waterproof and tota...
$7.00 $7.00
 
PURA VIDA Original Bracelet in Shapeshifting
PURA VIDA
Original Bracelet in Shapeshifting
It’s the bracelet that started it all. Each one is handmade, waterproof and tota...
$7.00 $7.00
 
PURA VIDA Original Bracelet in Happy Hour
PURA VIDA
Original Bracelet in Happy Hour
It’s the bracelet that started it all. Each one is handmade, waterproof and tota...
$7.00 $7.00
 
PURA VIDA Cabana Necklace Set in Silver
PURA VIDA
Cabana Necklace Set in Silver
Take your layered look to the next level with the Cabana Necklace Set. The set f...
$24.00 $24.00
 
PURA VIDA Original Bracelet in Ocean Sunrise
PURA VIDA
Original Bracelet in Ocean Sunrise
It’s the bracelet that started it all. Each one is handmade, waterproof and tota...
$7.00 $7.00
 
PURA VIDA Bahama Bead Hoop Earrings
PURA VIDA
Bahama Bead Hoop Earrings
Our Bahama Bead Hoop Earrings are the perfect accessory for any fashionista who ...
$18.00 $18.00
 
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