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After many years of buying beach bags, we just couldn't find one that met our needs: large enough to carry everything for a day at the beach or pool; sturdy and durable enough to not tip over and spill everything; and easily cleanable with a quick rinse off. We searched and searched but couldn't find one bag to handle those three things. The BOGG BAG was born! Made in a variety of sizes and colors, the Bogg Bag is the perfect balance of fashion and durability.